Online trends

A Website SEO Audit: How to Climb to the Top of Google Search

Your website is the single most important tool in your business arsenal. It’s the digital storefront from which you sell products, network with colleagues, share industry news and connect with customers. Whether you run an e-commerce site or not, search engine optimization (SEO) is integral in marketing your site and creating traffic and leads that convert into sales. In this SEO audit guide…
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Online trends

How to promote local shops online?

Local businesses rely on word-of-mouth and positive reviews to win over new customers, as well as keep their current ones happy and coming back. To do this, it’s important to ensure your shop can be found online by both customers looking specifically for you, as well as…
Online trends

Trend alert! How to use Google News and Alerts in SEO strategy?

Are you wondering how to stay on top of the news and social media trends? Follow Google News! If you’re not paying attention to what’s trending, you could be missing out on a chance to connect with your audience and build relationships with potential customers and clients, especially if there’s news coverage of your industry or area of expertise. But there are so many stories that get…
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